With changes in the real estate market, Perth buyers have more choice this spring than they’ve had in years. Choice is good news for buyers. However for sellers, it can means your property has to work a little harder to get noticed.
At the end of the week ending 13 September, there were 7,565 properties for sale in Perth, 157.2 per cent higher than levels seen a year ago. Homes are also taking a little longer to sell. REIWA’s 5 August 2026 market update reported that the median time to sell a Perth house reached 23 days in July 2026, ten days longer than in July 2025.
This selling timeframe is still quick by historical standards but it tells us buyers now have the luxury of scrolling past. So how do you make sure they stop at yours?
Most buyers meet a home on their phone long before they walk through the front door. Increasingly, they want to see it move.
Australia’s biggest property portal has noticed. From 1 July, realestate.com.au expanded its app’s home screen video hub to feature vertical walkthrough reels of listings, designed to match the continuous, swipeable scroll buyers already use every day. When the country’s #1 property app rebuilds its home screen around short-form video, it’s a clear signal of where buyer attention has moved.
The results back it up. On average, listings with a video on realestate.com.au receive 43% more inspection requests than those without, and nearly 60% of buyers say video helps them build trust with the agent and the property.
A good property video doesn’t just live on a website listing. It travels.
The same footage can be cut for Instagram, Facebook, paid social campaigns and email to our buyer database, without changing your marketing spend. Each version meets buyers where they’re already scrolling, so your home keeps showing up across channels, not just when someone happens to search your suburb. One shoot can be repurposed to many channels, with far more reach than a photo gallery on a single listing page sees.
The real cost of a campaign isn’t just the marketing invoice. It’s the time, the effort, and the holding costs that add up every week a home sits on the market.
Video helps keep those down in a few practical ways:
Even with the evolution of video in the real estate space – it’s important to note – video works best alongside great photography, not instead of it. A beautifully presented home is going to have the most impact IRL with potential buyers, and still present well in a DIY smartphone walk-through. In addition to this – professional photos can be repurposed into a slideshow style video if a walk through video isn’t in your marketing budget.
The takeaway? Strong photos get the click. Video keeps buyers watching, builds trust and turns interest into an inspection.
With more homes on the market, the properties that sell well will be the ones buyers remember. A thoughtfully made video gives your home more reach, more time in front of the right people, and a better chance of being the one they come back to.
Lisa Buckley is currently offering free professional property videos throughout spring for her sellers – definitely worth touching base if you’re thinking of selling soon.
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