It was a picture-perfect spring Sunday in Sorrento, the sun was shining, and excitement filled the air as more than 80 people gathered on October 19th for the highly anticipated auction of 144B Seacrest Drive.
With its prime location just moments from Perth’s iconic coastline, the atmosphere was electric and by the end of the day, this home was officially SOLD under the hammer for $1,410,000.
This result marks another outstanding achievement for the Perth property market, proving that demand for well-located coastal homes continues to surge across the northern suburbs.
The campaign for 144B Seacrest Drive captured strong local and interstate attention from the start, drawing in:
9 registered bidders
5 active bidderson auction day
80 + attendees
Competitive bidding from the outset created a vibrant energy that reflected both the quality of the property and the desirability of Sorrento’s coastal lifestyle. From the first call to the final hammer fall, it was clear this was one of those moments that truly showcase the power of Perth’s auction market.
Behind every sale is a story, and this one couldn’t be more special. Our winning buyers, Joe and Mary, have admired Seacrest Drive for more than 15 years. Mary shared that she would regularly walk past the street’s beautifully kept homes, quietly hoping one might one day come to market.
When 144A Seacrest Drive was listed years ago, Joe and Mary were overseas and, to their disappointment, missed out. So when 144B came up for auction, they didn’t hesitate.
Now downsizing and ready to embrace a slower coastal pace, the couple are thrilled to become part of the Sorrento community. Their story perfectly captures what makes local real estate so rewarding – helping people find not just a property, but a place that feels like home.
According to Mark Whiteman, CEO of Ray White Western Australia, the WA market continues to demonstrate exceptional resilience and momentum:
“The WA market continues its run with low supply available for sale and demand at all-time high levels.”
He also emphasised that auction campaigns remain one of the most effective ways to achieve premium results:
“We are finding that sellers are being rewarded for a full campaign of marketing and the competitive bidding process that auctions provide. As tempting as it may seem to sell quickly or off-market, the reality often is that the seller is selling for less than they could have achieved via auction.”
This insight is reflected perfectly in the Seacrest Drive success – where strong marketing, open communication, and a transparent process helped deliver an outstanding result for our sellers.
The Seacrest Drive campaign stands as a clear example of what can be achieved through an expertly managed auction strategy. With strong local marketing, targeted buyer engagement, and open-for-inspection momentum, this property reached a wide pool of serious buyers.
From day one, the focus was on showcasing the home’s lifestyle appeal – its proximity to the coast, low-maintenance design, and relaxed vibe. Combined with professional photography, buyer follow-ups, and transparent communication, the campaign ensured competitive energy carried right through to auction day.
The result? A sale price that exceeded expectations and two very happy parties on both sides of the deal!
This Sorrento auction success is another reminder that the Perth real estate market continues to deliver exceptional results – especially for sellers who embrace the auction process.
If you’re considering selling your Perth home along the Sunset Coast, now is the perfect time to take advantage of the current momentum.
Reach out to our team via the form below for a confidential chat about how we can help you achieve a premium price through a tailored marketing and auction campaign.
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