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Do Staged Homes Sell Better? Styling Tips For Selling Your Property
When you’re listing your property for sale, you’re not just selling walls and floorboards. You’re offering someone a preview of their next chapter. And let’s be honest – it’s this emotional connection that often turns “house viewings” into “offer accepted”.
What is home staging (or styling)?
Home staging, sometimes known as property styling, is the process of preparing a home for sale by enhancing its visual appeal, ultimately helping potential buyers imagine their lives there. It involves arranging furniture, adding décor, and creating a welcoming atmosphere that highlights the home’s best features. A well-styled home can make a powerful first impression, attract more interest, and often lead to a faster sale and higher price.
Does home staging really work?
In short: yes.
There’s growing evidence that a home styled well for sale tends to perform strongly. With reduced listing times and higher selling prices – staging is worth the investment. There is evidence across the market that staging/styling typically costs less than 1% of property value, but boosting sale price at times but up to 15%.
And in the current market this can make a huge difference in the returns
Why staging makes a difference
- First impressions count:Most buyers scroll listings, see photos, then walk in. Styled homes look polished in listing photos, which increases inspection numbers.
- Emotional connection: A styled space invites the buyer to imagine their life there – not just a property they might purchase. Staging is less about your personal taste, and more about appeal to a broader pool of buyers.
- Highlighting strengths: Good staging and styling draws attention to natural light, outdoor flow, storage space, and smart layouts. It can minimise blemishes or awkward room layouts through well placed furniture and styling.
- Competitive edge: In a market where many properties look similar, a well-styled home stands out and can lead to more interest, better offers and less time on market.
You don’t always need professional styling to make a big impact. With a few thoughtful touches and a bit of elbow grease, you can create a warm, welcoming space that attracts more buyers and helps your property shine. Here’s what we recommend at Keevers Group:
- Clear the clutter: Less is definitely more when selling your property. Pack away personal items like family photos, kids’ artwork, and knick-knacks. Keep benches, tables, and shelves as clear as possible – it helps buyers focus on the space, not your stuff.
- Freshen up key areas: Start with the rooms buyers notice first like the entry, living area, kitchen, and main bedrooms. Add a fresh coat of paint, clean carpets or give floors a good polish and replace tired light bulbs with warm, natural lighting.
- Let natural light in: Natural light is your best (and free) styling tool. Open blinds, pull back curtains, and clean your windows inside and out. Mirrors can also help bounce light around smaller rooms, making them feel bigger and brighter.
- Create more flow between rooms: Think about how buyers will move through your home. Make sure furniture doesn’t block doorways or walkways, and create small “moments” that show off your lifestyle like a cosy reading chair or breakfast nook.
- Boost street appeal: First impressions start from the curb. Mow lawns, tidy garden beds and prune back unruly tree branches. Even a simple touch-up of the front door or letterbox can make your property feel cared for and inviting.
- Keep it calm and neutral: You don’t need to strip your home of personality but it pays to tone things down. Stick to soft, natural colours and simple décor that appeal to a wide range of buyers. Fresh whites, sandy beiges, and soft greys always work well for coastal homes.
- Add finishing touches before home opens: Air out the house and add a subtle scent (fresh flowers or a gentle candle, nothing too strong) and make sure all your surfaces sparkle on home open day – ready to impress potential buyers.
Pro tip: You can also take inspiration from local stylists like Rohm House or Perth Style Co. Their work blends modern design with relaxed coastal charm which is perfect for Perth homes.
Keevers Group provides styling advice, local insight, and full support from start to sold.How the Keevers Group team supports you
If you’re listing your home, remember that a property that looks, feels and photographs well is far more likely to achieve a strong sale outcome with less hassle. Partnering with our sales team gives you access to styling insights, local market smarts and the support system to get it done.
So before you launch your listing: walk through your home with a fresh lens. Ask: “Does this feel like a buyer’s home or our lived-in space?” Then take action: freshen up, harvest the best light, simplify the décor, and set the stage for your next offer.
Ready to talk styling and sale strategy? Reach out to your Keevers Group below and let’s get your space showing at its best.
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